With market intelligence data suggesting the UK jewellery and watch industry is now worth a whopping £5 billion – having increased by 10.2% between 2009 and 2013* – it’s time to consider – are you getting your share of sales?
As an indulgent or luxurious purchase, that is often a gift, jewellery has to really catch the eye of the beholder and the way it is displayed can either attract the eye – and perhaps trigger an impulse purchase – or ensure your wares are not even given a passing glance.
Jewellery Stands that Attract Attention
Jewellery Displays with Fashionable Fabrics
The range of jewellery display options spans far and wide. In terms of materials you can go for anything from bang on trend copper or wood, for a more natural, earthy look, to leatherette or acrylic and these are just to showcase necklaces, earrings, bracelets/bangles, rings and watches.
Keeping it Real with a Mannequin Display
For those wanting to display specific pieces ‘in situ’ a mannequin hand, display hand, or bust allows the window shopper to visualise what a piece looks like when worn. A whole mannequin arm, when fixed to matching stability base, can draw the eye up (forearm and hand mannequins can range in height from 31cm to 48cm) giving a real sense of depth and drama to a display, or be used to show off matching items such as a watch or a necklace that has been gracefully draped over a finger.
Link Sell Opportunity
With the trend for wearing multiple stacked rings, bracelets or bangles showing no sign of abating why not look at the jewellery display options for illustrating just how stunning your jewellery can look when layered together. Ring stands, upon which three or four rings could be stacked, start at just 7p each while a 7cm bracelet display comes in at just £1.65. Check out the Morplan essentials range for other great value options.
Luxe that Never Dates
At the other end of the spectrum, high end jewellers can fill their windows with deluxe cream leatherette jewellery display stands for a timeless, sophisticated look that can be updated at the drop of a hat. Simply play around with the positioning and stacking of the stands until you are happy with the display you have created – this allows matching items to be viewed as a set or a complimentary item such as a watch to be placed alongside – just to add to the purchasing temptation.
While classy cream leatherette is, (there’s no getting away from it), more expensive – each piece, just like the jewellery it will display – can be considered an investment item.
Perfect Presentation Packaging
Of course, given that jewellery purchases are so often to be given as gifts, the packaging needs to be spot on too. Morplan has an enormous range of jewellery presentation boxes that can be made bespoke to display your brand name. This is easy and cheaper than you might think, but small retailers and boutiques can take advantage of low cost labelling by requesting clear stickers that ensure your logo is beautifully displayed as a brand reminder for a long time to come.
With both Valentine’s Day approaching, make sure your jewellery is displayed as best it can be this year and if this blog has sparked you into action – don’t worry that it’s too late. Most jewellery display items are kept in stock by Morplan ready for same day despatch/next day delivery. So log on quickly and you can be ready to hit the late night or weekend shoppers, as well as the last minute Christmas ones!