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Morplan launches ‘See it in your store’ – an AR software that virtually places your desired products in your store

Morplan launches ‘See it in your store’ – an AR software that virtually places your desired products in your store

by Morplan | 18th March, 2020

‘See it in your store’ is an augmented reality (AR) that allows you to virtually see our products in your store as you envision it. Our software uses true to scale products and can provide 98% accuracy for items such as shelves and display stands – allowing you to confidently experiment, design and transform your store space.

What is augmented reality?

AR software has been around for a while – and chances are you’ve already interacted or read about it.

For example, NASA used a form of AR in 1999 for navigational purposes, aiding in the flight of the X-38. This was an experimental re-entry vehicle designed for emergency crew return. The International Space station developed this unpiloted prototype to navigate a test flight that superimposed on actual map data. The purpose of the prototype was to assist in emergency evacuations or lifeboats for survivors in space.

This may be a little too “out there” for some, so a recent and more popular example of AR is when Pokémon Go exploded on to the scene back in 2016. Consumers were required to capture their Pokémon using AR technology on their mobile devices. The game allowed you to see the 3D images through your phone and interact with the characters within your immediate environment.

How does it work?

Our AR software may not allow you to capture Pokémon or fly a spaceship, but it does allow you to see a product in your store before you buy it! It does this by using the camera on your mobile device as a viewfinder and putting a 3D image of a product within that space to show what that product could look like.

Ikea and Houzz use similar software, so if you shop online chances are you’ve used them! AR software has enhanced the customer’s buying experience, making it easier to match a product to your store’s interior, or to see if it fits into an awkward corner or alcove.

How do I use it?

We will be rolling this feature out for many of our Shop Fittings including Glass Display Cabinets, Retail Shelving Systems and Clothes Rails.

You can use our software by selecting an AR enabled product on our website (look out for the purple logos!) using your mobile device. This will open the viewfinder using your device’s camera. By pointing your mobile or tablet towards the location of where you would like the product to be placed in the physical space, the AR will calculate the surface area in order to accurately display the product to scale. The product will then pop into the space, allowing you to spin or move it so that you can be certain that it fits.

‘See it in your store’ is now live on our website, so you are welcome to try it and let us know what you think! https://www.morplan.com/gb_en/ar